Welcome
Hello and welcome to my year 12 FMP (also known as CMP). Here you will see all the research, thinking and production I did to complete this end of year project based on my brief of choice.
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I had chosen the Adidas brief: “Change the lives of young female athletes in adidas’ key cities. Build them a future in their city’s pitches, fields and courts of play.”
I chose this brief because it was the one I liked most, and I was able to produce an animation for it unlike some of the other choices.
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I hope you like what you see!
Year 12 Site
The Brief
Adidas has found that in London, Paris, New York and Tokyo alone, over 50% of girls don’t play competitive or individual sports and over 25% of girls stop playing sport between the ages of 14-17. Because they don’t see future.
There are too many barriers stopping their progression. There’s a legacy of inequality and opportunity. Lack of infrastructure, lack of access, lack of role models, lack of funding. Choose one of the key cities listed above and create a campaign that:
• gets girls engaged with sport - focuses on removing the mental or physical barriers that prevent girls from getting onto, or staying on, the fields, courts and pitches. This isn’t just about coming up with an amazing spectacle. This is all about considering how your solution would work in this setting and lead to long lasting change.