For this project little context or research was needed, so I pretty much went straight into my planning and production log. First thing I did was brainstorm some existing brands that I could potentially redesign. I also created a mood board of other redesigned brands people have done.

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After thinking about what sort of designs I could do for each brand I brainstormed, I ended up with Ben & Jerry's as my final choice. From there I used the idea that I originally had in my head, and created a mood board of said idea. I started my brand style guide and made progress on my poster, visuals and packaging.